Google Analytics Individual Qualification 2025 – 400 Free Practice Questions to Pass the Exam

The 'Cost Analysis' report is designed to provide insights into the financial aspects of your marketing efforts by showcasing how much is spent on marketing campaigns in relation to conversion metrics. This report allows you to track and analyze your expenditures for various marketing initiatives, helping you understand the return on investment (ROI) for those campaigns. By correlating costs with conversion data, you can effectively evaluate the performance of your marketing strategies and optimize future spending accordingly.

This makes the report particularly valuable for marketers aiming to refine their campaigns and allocate resources more efficiently based on data-driven insights. The integration of cost data with conversion metrics enables businesses to make informed decisions about where to invest their budget for maximum impact.