Google Analytics Individual Qualification Practice Exam

In what order are view filters applied?

1. Creation date

2. Random order

3. Sequential order

4. Alphabetical order

The correct answer is: Sequential order

View filters in Google Analytics are applied in a sequential order, which means that they are processed one after another based on their arrangement in the filter settings. This is significant because the outcome of a filter can influence the data that subsequent filters will receive. By applying filters in sequence, Google Analytics allows for a more nuanced and controlled approach to data manipulation. For instance, if one filter removes certain traffic (like internal traffic), any subsequent filters will only work with the data that remains after the first filter has been applied. Therefore, understanding the order of filter application is crucial for accurate data reporting and analysis. Creating filters in a specific sequence can help improve the clarity and reliability of the data, enabling users to achieve their specific analytics goals effectively. This sequential approach contrasts with random or alphabetical orders, which would not maintain a logical flow or hierarchy in how the data is processed.