Google Analytics Individual Qualification Practice Exam

What scope levels are available for dimensions and metrics in Google Analytics?

1. Event-level, duration-level, transaction-level, or user-level scope

2. Event-level, session-level, transaction-level, or user-level scope

3. Location-level, duration-level, product-level, or user-level scope

4. Hit-level, session-level, product-level, or user-level scope

The correct answer is: Hit-level, session-level, product-level, or user-level scope

In Google Analytics, the scope levels for dimensions and metrics are fundamental to understanding how data is organized and analyzed. The correct answer identifies hit-level, session-level, product-level, and user-level scope. Hit-level scope refers to metrics and dimensions that pertain to individual interactions, such as pageviews or events. This means that every time a hit is recorded, it can capture real-time data about that interaction, which is crucial for understanding specific behaviors. Session-level scope, on the other hand, aggregates data across all hits that happen during a single session. This scope allows for measuring metrics like sessions or bounce rates, offering insights into overall engagement during that visit rather than isolated actions. Product-level scope is specifically related to e-commerce tracking and refers to the dimensions and metrics that pertain to the products viewed, added to the cart, or purchased. This scope is essential for analyzing performance on a more granular level, focusing on individual items instead of overall transactions. User-level scope encompasses metrics related to users over multiple sessions. This might include user engagement metrics or demographic information, helping understand how different users interact with a site over time. Thus, the correct answer encapsulates the four recognized levels of scope available in Google Analytics, which are vital for effectively analyzing different