Google Analytics Individual Qualification Practice Exam

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Which data table display allows for comparison of report metrics to the website average?

Pivot
Percentage
Performance
Comparison

The correct answer is: Comparison

The data table display that allows for comparison of report metrics to the website average is the comparison table. This type of display facilitates the analysis of how specific metrics for individual pages or segments stand relative to the overall performance of the website. Using a comparison table, users can observe benchmarks and identify which pages or segments are performing above or below average, enabling quick insights into areas that may require optimization or further investigation. This visual representation effectively highlights discrepancies between individual data points and the broader website averages, making it a valuable tool for analysts looking to gauge performance. Other display options, while useful in their own contexts, do not specifically focus on comparison against averages. Pivot tables are more suited for multidimensional analysis, percentage tables present data as proportions rather than comparisons, and performance tables might summarize metrics without explicitly showing how they relate to average values. Hence, the comparison display is specifically designed for this purpose.