Google Analytics Individual Qualification Practice Exam

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Which goals are available in Google Analytics?

Destination, Event, Duration, Pages/Screens per Session
Location, Event, Time, Users per Session
Destination, Event, Pageview, Social
Pageview, Event, Transaction, Social

The correct answer is: Destination, Event, Duration, Pages/Screens per Session

In Google Analytics, the goal types that are available include Destination, Event, Duration, and Pages/Screens per Session. Destination goals are used to track when a user reaches a specific page or screen on your website, such as a thank-you page after a form submission. This helps in measuring the effectiveness of your marketing campaigns and understanding user journeys. Event goals enable tracking specific interactions on your website that are not necessarily tied to page views, like video plays, downloads, or clicks on buttons. This is crucial for understanding user engagement beyond just page visits. Duration goals allow you to set a target for how long a user must stay on your site before it counts as a conversion. This is useful for assessing the quality of user engagement—longer session durations typically indicate better user experience or interest. Pages/Screens per Session goals track the number of pages or screens a user views in a single session. This is valuable for determining user navigation patterns and overall site performance. The other options provided contain goal types that either do not exist in Google Analytics (such as Location, Time, or Users per Session) or mix unrealized goals with valid ones, hence making them less appropriate compared to the selected option.