Google Analytics Individual Qualification Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Study for the Google Analytics Individual Qualification Exam. Use flashcards and multiple choice questions, each question includes hints and explanations. Prepare for success on your exam!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

Which report shows where users start or exit the conversion funnel?

Goal Flow
Treemaps
Cohort Analysis
User Timings

The correct answer is: Goal Flow

The Goal Flow report is specifically designed to visualize the paths users take within a conversion funnel. It details the different steps that lead users toward completing a goal, allowing analysts to identify where users begin their journey in the funnel and where they are dropping off. This report provides valuable insights into user behavior, highlighting potential bottlenecks or successes at various stages of the conversion process. In contrast, other reports mentioned serve different purposes. Treemaps visually represent hierarchical data, making it easy to identify patterns but not specifically designed for tracking user flow through a funnel. Cohort Analysis focuses on comparing groups of users over time rather than fluidly tracking their progress through different stages of a conversion funnel. User Timings analyzes the amount of time users spend on various interactions, which does not directly illustrate the starting or exit points of the conversion funnel. This is why the Goal Flow report is the most suitable for understanding the user journey toward a goal.