Google Analytics Individual Qualification Practice Exam

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Study for the Google Analytics Individual Qualification Exam. Use flashcards and multiple choice questions, each question includes hints and explanations. Prepare for success on your exam!

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Which report would you use to view the performance of individual pages on your site?

Behavior Flow report
Landing Pages report
Exit Pages report
Conversion report

The correct answer is: Landing Pages report

The Landing Pages report is specifically designed to provide insights into the performance of individual pages on your site that users arrive at first when they enter. This report shows metrics such as the number of sessions, bounce rates, and conversion rates for these pages, allowing you to assess how well each landing page is performing in attracting and engaging visitors. In contrast, the Behavior Flow report is more focused on visualizing the path users take through your site after they land on a page. It does not provide specific performance metrics for individual pages. The Exit Pages report, while useful for understanding where users are leaving your site, does not center on the initial engagement of the pages. The Conversion report looks at overall goals and completions across the site rather than breaking down pages specifically. Thus, the Landing Pages report is the most appropriate choice for evaluating the performance of individual pages on your site.